Skip to product information
1 of 8

Pure + Kiwi

ERASE IT - Firming Gel - Kawakawa + Resveratrol + Tripeptide

ERASE IT - Firming Gel - Kawakawa + Resveratrol + Tripeptide

Regular price $39.00 USD
Regular price Sale price $39.00 USD
Sale Sold out
Shipping calculated at checkout.
  • FREE Shipping (on US orders)


What does it do?

Diminish fine lines, wrinkles & puffy eyes with our firming eye gel: Erase It, a luxurious blend handcrafted with Kawakawa + Tripeptide + Resveratrol + Witch Hazel. These potent actives work together to boost skin elasticity and firmness, diminishing fine lines and wrinkles and reducing puffiness.

Target Concerns

  • Fine Lines + Wrinkles
  • Crows Feet
  • Dryness
  • Loss of Firmness
  • Puffy Eyes
  • Anti-aging


NET WT 0.9OZ (26G) | 1OZ glass jar

Key Premium Actives

Our premium firming eye gel harnesses the power of New Zealand's natural native "Kawakawa", known for its anti-inflammatory properties. Reducing inflammation contributes to a smoother and firmer appearance. It is effective in reducing redness and discomfort associated with dryness. It also has antioxidants - such as vitamin E - which nourishes skin and can prevent premature aging and damage to the skin. "Resveratrol" promotes collagen synthesis - significantly improving fine lines, wrinkles, and elasticity. "Tripeptide-29" has also shown to significantly increase collagen synthesis and repair skin. Thus promoting anti-aging benefits such as wrinkle reduction, firming and plumping. "Hyaluronic Acid" provides deep hydration and helping the skin retain moisture, resulting in a plump and supple appearance. It helps to improve skin elasticity, reducing the appearance of fine lines and wrinkles. Its gentle, non-irritating nature makes hyaluronic acid suitable for all skin types, including sensitive and acne-prone skin, providing soothing effects and reducing redness. "N-Acetyl Glucosamine (NAG)". NAG reduces hyperpigmentation, increases collagen production, moisture content and elasticity of the skin and increases the speed of wound healing. Niacinamide boots its ability to reduce hyperpigmentation. "Niacinamide (B3)" aids mature and sun damaged skin by improving its texture and moisture. It also aids in reducing red blotchiness and the severity of fine lines. It stimulates collagen production and the production of ceramide. "Witch Hazel" has anti-inflammatory properties, helping to reduce swelling and puffiness around the eyes.

Elevate your beauty routine with Erase it - your secret to tighter, firmer, and more radiant eyes.


Apply a pea-size amount to your ring finger. Then pat gel from the inner corner underneath your eye to your brow bone. Tip: Apply once in the morning and again at night. Hydration, depuffing and toning benefits can be seen immediately. Improvement in firmness and fine lines can take up-to 8-12 weeks - as cell turnover typically takes 30 days.


Aqua, Glycerin (Vegetable), N-Acetyl-D-Glucosamine, Niacinamide, Sodium Hyaluronate, Hydroxyethylcellulose, Tripeptide-29, Macropiper Excelsum (Kawakawa) Leaf Extract, Pichia (Resveratrol) Ferment Extract, Hamamelis Virginiana (Witch Hazel) Bark/Leaf/Twig, Benzyl Alcohol, Tetrasodium Glutamate Diacetate, Benzoic Acid, Mica, Dehydroacetic Acid, Leuconostoc (Radish Root) Ferment Filtrate and Tocopherol.

Why Pure + Kiwi?

We harness New Zealand's unique botanicals and science to create effective, gentle and luxurious skincare.

Similar to New Zealand's clean environment, our products are without junk or fillers. Thus, our formulations are pure - meaning each ingredient serves a purpose.

Pure + Kiwi celebrates tradition by incorporating ingredients used in Māori* herbal medicine.

*a member of the indigenous people of New Zealand.

Learn More.

Note: Pure + Kiwi's products are naturally colored - thus the color may vary from batch to batch. Colors may fade over time - this is normal and does not effect its quality or effectiveness.

Handmade | Clean Beauty | Small Batch | Non-Toxic | Cruelty-free | Chemical-free | Sustainable | Eco-friendly | Natural Botanicals

Shipping + Production Time

Refer to our shipping policy for more information about USA + International shipping + production time.

We offer local delivery! Drop off orders directly to customers in the area.

Learn More.

View full details
  • Handmade + Small Batch

    We formulate and make all of our products in small batches from scratch.

  • Non-Toxic

    Pure ingredients. No junk. No fillers. Paraben free.

  • Earth Friendly

    Recyclable materials. Minimize use of plastics. Reuse cardboard & paper.

Customer Reviews

Based on 1 review
Erase it

It’s non greasy, leaving skin moist and supple. Improves firmness, fine lines