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Step 1: Cleanse Gently

CLEAN SLATE - Non-Stripping Daily Cream Cleanser | For Eczema + Rosacea-Prone Skin

CLEAN SLATE - Non-Stripping Daily Cream Cleanser | For Eczema + Rosacea-Prone Skin

Clean Slate is your daily reset for skin that turns red, tight, or reactive the moment cleansing feels “too much.” This non-stripping cream cleanser gently lifts away sweat, sunscreen, makeup, and daily buildup - without stinging or that squeaky, tight finish -so your barrier feels soft, calm, and comfortable after rinsing.

  • Best for: Red, tight, reactive skin that needs a daily cleanse without the strip.
  • Use: Massage onto damp skin, rinse, and follow with your calming routine - AM/PM as your daily reset.
  • Typical reorder: 6–8 weeks
  • Perfect Pairing: Clean Slate (Cleanse Gently) → Revive Crème (AM Calm) → Rescue(Seal) (+ Luna Crème - PM Calm)
  • Made for sensitive + reactive skin
  • Fragrance & Essential Oil free
  • 1-3 uses: less tight/stripped feeling. 2-4 weeks: steadier-looking skin*
Size
Regular price $34.00 USD
Regular price Sale price $34.00 USD
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How to Use

Place some cream cleanser onto your fingertips and gently massage evenly over your face and neck. Wipe with damp cloth. Or rinse well and pat dry. Use twice daily. 

Finish with your favorite Pure + Kiwi serum and moisturizer.

To double cleanse - include RESET as your first step.

FAQ

Will this sting or leave my skin tight?
Clean Slate is designed to cleanse without stripping or stinging, leaving a soft finish - especially helpful for reactive routines.

Is it okay for eczema-prone or rosacea-prone skin?
Yes - this cleanser was created specifically for eczema-prone and rosacea-prone routines and for skin that turns red or reactive when cleansing is “too much.”

Does it remove sunscreen and makeup?
It gently lifts away sunscreen, makeup, sweat, and daily buildup. For heavier makeup/SPF days, you can double cleanse if needed.

How is Clean Slate different from Reset?
Clean Slate = creamy daily cleanser with a soft, non-stripped finish. Reset = cleansing oil for heavier SPF/makeup/pollution days.

Can I use it morning and night?
Yes -Clean Slate is made to be a daily gentle cleanse.

Product Details

Made for skin that overreacts to cleansers, Clean Slate cleans thoroughly without triggering that “my face feels angry” spiral. It’s powered by Pōhutukawa (your redness-comfort botanical), plus nourishing oils that help dissolve grime and leave skin clean, soft, and balanced - not stripped. Think of it as your barrier-friendly cleanse that makes the rest of your routine work better.

Key Premium Ingredients

  • Pohutukawa, a native botanical of New Zealand, has anti-inflammatory and anti-microbial properties. It helps to soothe, condition and calm irritated or inflamed skin. And helps address certain skin concerns related to bacteria.
  • Sunflower Oil is high in Oleic and vitamin E is a highly moisturizing. It also soothes dry skin and reduces redness.
  • Moringa Oil is a nutrient-rich botanical packed with antioxidants and essential fatty acids that protect skin from pollution-induced oxidative stress. Its lightweight, fast-absorbing texture mimics the skin’s natural lipids to lock in moisture and strengthen the barrier. Naturally anti-inflammatory and antimicrobial, it helps soothe sensitive or reactive skin exposed to urban pollutants. With regular use, it supports a brighter, more resilient complexion and helps skin recover from dullness and environmental damage.
  • Shea Butter is deeply hydrating, helping soothe irritated skin and reduce redness.
  • Willow Bark is a natural source of salicylic acid (ß-hydroxy acid). It assists in skin cell turnover by helping reduce the buildup of dry, dull skin flakes, resulting in renewed skin. It is also anti-inflammatory and antibacterial, clearing pores and alleviating acne and irritated skin.
  • Caprylyl/Capryl Glucoside + Cocamidopropyl Betaine are both plant derived (coconut oil) surfactants that are very gentle and mild for sensitive skin. Both are also biodegradable and eco-friendly. 

Ingredients

Pohutukawa*, Shea Butter, Willow Bark, Lavender Hydrosol, Moringa Seed Oil and Sunflower Oil.

*Native to New Zealand. Sourced from New Zealand.

Aqua, Helianthus Annuus (Sunflower) Oil, Glycerin (Vegetable), Cetyl Alcohol, Arachidyl Alcohol, Behenyl Alcohol, Arachidyl Glucoside, Lavandula angustifolia (Lavender) Flower Water, Butyrospermum Parkii (Shea Butter), Isoamyl Laurate, Cocamidopropyl Betaine, Moringa Oleifera (Drum Stick) Seed Oil, Salix Nigra (Willow) Bark Extract, Caprylyl/Capryl Glucoside, Metrosideros Excelsas (Pohutukawa) Bark Extract, Tetrasodium Glutamate Diacetate, Xanthan Gum, Mica, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Benzoic Acid, Dehydroacetic Acid and Tocopherol.

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  • We design for “reactive skin reality”

    Made for skin that overreacts - not skin that tolerates everything.

  • Calm-First Method

    We don’t do “more actives.” We do the right order: Cleanse Gently → Calm → Seal

  • Calming NZ Botanicals

    Soothing New Zealand botanicals, science-backed actives - balanced for reactive skin.

  • Barrier consistency = the real win

    No strong peels or aggressive retinoids. No fragrance or essential oils.

The Calm-First Method: Cleanse Gently → Calm → Seal

Stop the sting-and-start-over cycle

If your skin reacts to everything, harsh cleansers and random actives often make it worse. Pure + Kiwi helps you cleanse without stripping, calm flare-prone skin, and seal in a barrier-first routine made for sensitive, eczema- and rosacea-prone, acne-prone, and hormonally reactive skin. Our difference: consistency over intensity -New Zealand botanicals paired with proven actives in a routine your skin can actually stick with.

Find My Calm Routine

Small-batch care with founder-led guidance

Pure + Kiwi is personal: made with intention, with a brand voice that actually understands reactive skin. You’re not left alone after checkout - we help you use products in a way that supports your barrier and reduces flare risk.

Get My Routine Help