Step 1: Gentle Cleanse - removes SPF/makeup, leaves reactive skin calm.
CLEAN SLATE - Clean Without Stripping (Daily Milky Cleanser)
CLEAN SLATE - Clean Without Stripping (Daily Milky Cleanser)
Clean Slate is your daily reset for skin that turns red, tight, or reactive the moment cleansing feels “too much.” This non-stripping cream cleanser gently lifts away sweat, sunscreen, makeup, and daily buildup - without stinging or that squeaky, tight finish -so your barrier feels soft, calm, and comfortable after rinsing.
- Best for: Red, tight, reactive skin that needs a daily cleanse without the strip.
- Use: Massage onto damp skin, rinse, and follow with your calming routine - AM/PM as your daily reset.
- Typical reorder: 6–8 weeks
- Perfect Pairing: Clean Slate (Cleanse Gently) → Revive Crème (AM Calm) → Rescue (Seal) (+ Luna Crème - PM Calm)
Made for sensitive + reactive skin
Fragrance & Essential Oil free
1-3 uses: less tight/stripped feeling. 2-4 weeks: steadier-looking skin*
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Key Premium Ingredients
Key Premium Ingredients
2% Pohutukawa Extract*
8% Hydration System: Glycerin (vegetable)
13% Barrier Support Complex: Sunflower oil, Shea butter, Collodial Oatmeal
- Pohutukawa, a native botanical of New Zealand, has anti-inflammatory and anti-microbial properties. It helps to soothe, condition and calm irritated or inflamed skin. And helps address certain skin concerns related to bacteria.
- Sunflower Oil is high in Oleic and vitamin E is a highly moisturizing. It also soothes dry skin and reduces redness.
- Shea Butter is deeply hydrating, helping soothe irritated skin and reduce redness.
- Colloidal Oatmeal (1%) helps soothe and calm irritation with its natural anti-inflammatory properties, providing comforting relief from dryness or itchiness associated with sensitive skin conditions.
- Caprylyl/Capryl Glucoside + Cocamidopropyl Betaine are both plant derived (coconut oil) surfactants that are very gentle and mild for sensitive skin. Both are also biodegradable and eco-friendly.
How to Use
How to Use
Place some cream cleanser onto your fingertips and gently massage evenly over your face and neck. Wipe with damp cloth. Or rinse well and pat dry. Use twice daily.
Finish with your favorite Pure + Kiwi serum and moisturizer.
FAQ
FAQ
Will this sting or leave my skin tight?
Clean Slate is designed to cleanse without stripping or stinging, leaving a soft finish - especially helpful for reactive routines.
Is it okay for eczema-prone or rosacea-prone skin?
Yes - this cleanser was created specifically for eczema-prone and rosacea-prone routines and for skin that turns red or reactive when cleansing is “too much.”
Does it remove sunscreen and makeup?
It gently lifts away sunscreen, makeup, sweat, and daily buildup. For heavier makeup/SPF days, you can double cleanse if needed.
How is Clean Slate different from Reset?
Clean Slate = creamy daily cleanser with a soft, non-stripped finish. Reset = cleansing oil for heavier SPF/makeup/pollution days.
Can I use it morning and night?
Yes -Clean Slate is made to be a daily gentle cleanse.
Ingredients
Ingredients
Aqua, Helianthus Annuus (Sunflower) Oil, Glycerin (Vegetable), Cetyl Alcohol, Arachidyl Alcohol, Behenyl Alcohol, Arachidyl Glucoside, Butyrospermum Parkii (Shea Butter), Cocamidopropyl Betaine, Isoamyl Laurate, Avena Sativa (Oat) Kernel Flour, Caprylyl/Capryl Glucoside, Metrosideros Excelsas (Pohutukawa) Bark Extract, Tetrasodium Glutamate Diacetate, Xanthan Gum, Mica, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Benzoic Acid, Dehydroacetic Acid and Tocopherol.
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Why Pure + Kiwi works when other products don’t
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We design for “reactive skin reality”
Made for skin that overreacts - not skin that tolerates everything.
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Calm-First Method
We don’t do “more actives.” We do the right order: Cleanse Gently → Calm → Seal
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Calming NZ Botanicals
Soothing New Zealand botanicals, science-backed actives - balanced for reactive skin.
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Barrier consistency = the real win
No strong peels or aggressive retinoids. No fragrance or essential oils.
The Calm-First Method: Cleanse Gently → Calm → Seal
Stop the sting-and-start-over cycle
If your skin reacts to everything, harsh cleansers and random actives often make it worse. Pure + Kiwi helps you cleanse without stripping, calm flare-prone skin, and seal in a barrier-first routine made for sensitive, eczema- and rosacea-prone, acne-prone, and hormonally reactive skin. Our difference: consistency over intensity -New Zealand botanicals paired with proven actives in a routine your skin can actually stick with.
Small-batch care with founder-led guidance
Pure + Kiwi is personal: made with intention, with a brand voice that actually understands reactive skin. You’re not left alone after checkout - we help you use products in a way that supports your barrier and reduces flare risk.
This is a great product. Leaves my skin feeling great. It’s like having an hour facial but in a tiny fraction of the time. Gorgeous colour
Love this! That’s exactly what Clean Slate was made for — a quick, gentle cleanse that feels like a mini facial. We’re thrilled it’s leaving your skin feeling amazing!
I love this product! It is beautifully balanced and that colour is gorgous. My skin feels clean and soft as if I've had a facial.
Thank you so much for your kind words! I’m so glad Clean Slate is giving you that refreshed, facial-like feeling — it was designed to gently cleanse while keeping your skin happy and hydrated. Your feedback means the world! — Sonali
Straight forward. Easy to use. Esp in the shower. Does not dry the skin. Goes a long way. Leaves the skin smooth and soft to touch.
We’re thrilled you’re enjoying Clean Slate! This gentle cream cleanser is made to deeply cleanse while keeping skin hydrated and smooth — never stripped. Thank you for helping others discover that effective can still be gentle!