Home About Us Our Brand

New Zealand Skincare for Sensitive & Reactive Skin

If your skin stings, flushes, flakes, or “reacts to everything,” you don’t need more intensity - you need a routine your barrier can actually tolerate.

Pure + Kiwi is founder-made, small-batch skincare designed for reactive skin reality: fragrance-free, essential-oil-free, pH-balanced, and built around one simple approach - Gentle Cleanse → Calm → Seal.

Gentle SkincareSkincare Recipes

Why “gentle skincare” still fails sensitive skin

Even “gentle” products often include hidden triggers (like fragrance) or push aggressive actives that slowly chip away at your barrier- until your skin feels stuck in the sting-and-start-over cycle.

What we do instead:
We prioritize consistency over intensity - so your skin can calm down, rebuild strength, and stay comfortable. Our products are fragrance-free, essential-oil-free and pH-balanced.

The Calm-First Method

Sensitive skin improves when the routine is simple, comfortable, and repeatable.

  1. Cleanse Gently (no stripping, no tightness)
  2. Calm (reduce visible redness + reactivity)
  3. Seal (lock in comfort + support barrier repair)
Skincare Recipes

What makes Pure + Kiwi different

1) Designed for “reactive skin reality”
Made for skin that overreacts - not skin that tolerates everything.

2) New Zealand botanicals + proven actives (balanced for sensitive skin)
We pair New Zealand powerhouses like Manuka honey, Kawakawa, Pōhutukawa, Glacial Clay, Kiwifruit and Kōwhai with barrier-supporting ingredients like niacinamide, panthenol, and peptides - to calm the look of irritation, reinforce the barrier, and restore balance.

3) Barrier consistency is the real win
No strong peels. No aggressive retinoids. No fragrance or essential oils.

Explore NZ Botanicals

Who we’re for

Pure + Kiwi is for you if you deal with:

  • Eczema-prone, itchy dry skin
  • Redness/rosacea-prone skin
  • Acne + clogged pores (but can’t handle harsh actives)
  • Hormonal dryness/perimenopause-style sensitivity
  • Skin stressed by environment + daily overwhelm

Unsure where to start? We’ll help you build a routine that feels safe.

Shop by Skincare Recipes

The Pure + Kiwi Promise: Gentle, Effective, and Safe for Sensitive Skin

  • We design for “reactive skin reality”

    Made for skin that overreacts - not skin that tolerates everything.

  • Calm-First Method

    We don’t do “more actives.” We do the right order: Cleanse Gently → Calm → Seal

  • Calming NZ Botanicals

    Soothing New Zealand botanicals, science-backed actives - balanced for reactive skin.

  • Barrier consistency = the real win

    No strong peels or aggressive retinoids. No fragrance or essential oils.