At Pure + Kiwi, we create skincare for the most delicate complexions — those living with eczema, rosacea, and reactive skin that can’t tolerate harsh actives or synthetic fragrances.

Born from a mother’s search for a gentle, natural solution to her daughter’s eczema, our mission is to fill a critical gap in skincare: effective, barrier-repairing formulas that comfort - not irritate - sensitive skin.

Today, around 7.3% of U.S. adults live with eczema (CDC, 2021), and about 5.46% of adults globally experience rosacea (PubMed, 2018). In addition, nearly 50% of women and 40% of men report having sensitive skin (DermNet NZ). Yet, most “gentle” skincare still contains synthetic fragrance, alcohols, or harsh actives that disrupt the skin barrier - leaving these consumers underserved.

Each Pure + Kiwi formula blends New Zealand’s powerful botanicals - like Manuka Honey, Kawakawa, Pohutukawa and Kowhai - with scientifically proven actives such as Niacinamide, Panthenol, and Peptides to calm inflammation, strengthen the skin barrier, and restore balance. Every product is pH-balanced, free of synthetic fragrances, and formulated for long-term skin health, not temporary fixes.

We’re not chasing trends - we’re creating a sanctuary for sensitive skin. Pure + Kiwi exists to help people find lasting comfort, balance, and confidence in their skin, naturally.