OUr Brand

Elevate Your Self-Care Journey with New Zealand Skincare!

Pure + Kiwi skincare is rooted in nature, anchored in science, driven by uniqueness and inspired by the love of New Zealand.

Pure + Kiwi's Ethos


New Zealand's diverse flora includes unique and uncommon botanicals. We harness this to create effective, gentle and luxurious skincare.

Similar to New Zealand's clean environment, our products are free of pollutants - with no junk and fillers. Our formulations are pure meaning each ingredient serves a purpose.

The Māori* people have a rich tradition of using natural resources for health and skincare. We celebrate this heritage by incorporating ingredients used in Māori* herbal medicine in our products and highlighting their traditional uses.

Our blend of unique, clean, pure + traditional New Zealand botanicals + science help nourish, restore, rejuvenate and hydrate your skin.

*a member of the indigenous people of New Zealand.

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Our Formulation Promise

Handmade: We formulate and make all of our products from scratch.

Straightforward: All ingredients serve a purpose. No junk and no fillers. Paraben free and formaldehyde free.

  • Why the Kiwi?

    We have the Kiwi bird in our label design because it has special significance to New Zealanders and it is considered a national symbol. In Māori* mythology, the kiwi is considered a treasure (taonga) and is associated with hospitality (manaakitanga) and guardianship.

    *a member of the indigenous people of New Zealand.

  • Why are our labels black + white?

    The colors black and white are considered the national colors of New Zealand. In Māori* culture - black represents earth, night and darkness - symbolizing the connection to the land. White represents purity, innocence and spirituality.

    *a member of the indigenous people of New Zealand.

Earth Friendly

At Pure + Kiwi we strive to:

  • Use recyclable materials.
  • Minimize the use of plastics - preferring to use glass containers.
  • Reuse paper + cardboard packaging materials.

Handmade | Clean Beauty | Small Batch | Non-Toxic | Cruelty-free | Chemical-free | Sustainable | Eco-friendly | Natural Botanicals