New Zealand Skincare for Sensitive & Reactive Skin

At Pure + Kiwi, we create skincare for the most delicate complexions — those living with eczema, rosacea, and reactive skin that can’t tolerate harsh actives or synthetic fragrances.

Born from a mother’s search for a gentle solution to her daughter’s eczema, our mission is to fill the gap in skincare: effective, barrier-repairing formulas that comfort — not irritate — sensitive skin.

Each product blends New Zealand’s powerful botanicals with scientifically proven actives to calm inflammation, strengthen the skin barrier, and restore balance. We believe in nourishing, not stripping, so every formula is pH-balanced, and crafted to support long-term skin health.

We’re not chasing trends — we’re here to help you find lasting relief and confidence in your skin.

Explore Gentle Skincare That Works
  • Sensitive Skin Safe

    Formulated for eczema, rosacea, and reactive skin - gentle, non-irritating, and barrier-repairing care that actually works.

  • Nature & Science

    New Zealand’s native plants meet clinically proven actives - bridging nature’s purity with modern results for sensitive skin.

  • Founder Led

    Created by a Mum to heal her daughter’s eczema - small-batch skincare built on compassion and research.

  • Eco-Kind + Sustainably Made

    Recyclable packaging, locally sourced ingredients, and low-waste production - clean for your skin, kind to the planet.