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Pure + Kiwi's Ethos

At Pure Kiwi, we harness New Zealand’s gentle yet powerful botanicals to create skincare that’s effective, nourishing, and kind to all skin types - especially sensitive. Rooted in Māori* wisdom and backed by science, every ingredient is carefully sourced and researched to deliver results you can trust.

*a member of the indigenous people of New Zealand.

Discover Our Gentle Solutions

Our brand

What is the Kiwi?

The Kiwi is a flightless bird native to New Zealand. It is national symbol which represents hospitality and guardianship.

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Why are our labels black + white?

Black and white are New Zealand’s national colors - black for potential and creation, white for peace, light, and spiritual protection.

Our Benefits

  • Sensitive Skin Safe

    Gentle yet powerful enough to deliver real results.

  • Nature & Science

    Backed by science, crafted by nature.

  • Small Batches

    All of our products are handmade in small batches.

  • Earth Friendly

    Recyclable materials. Minimize use of plastics.