Pure + Kiwi's Ethos

RARE + GENTLE + TRADITION

New Zealand’s rich and diverse flora is home to rare and powerful botanicals. We harness these natural treasures to create skincare that is effective, gentle, and luxuriously nourishing.  

Just like New Zealand’s pristine environment, our products are non-toxic, chemical-free, and made with only the purest natural ingredients.  

For generations, the Māori* people have used native plants for health and skincare. We honor this tradition by incorporating botanicals from Māori* herbal medicine and celebrating their time-honored benefits.  

*a member of the indigenous people of New Zealand.

Discover Our Powerful Botanicals

Our brand

What is the Kiwi?

  • It is a flightless bird endemic to New Zealand.
  • Kiwi’s have special significance to the people of New Zealand - they are a national symbol.
  • They are considered a treasure and are associated with hospitality and guardianship.
Discover Our Unique Botanicals

our brand

Why are our labels black + white?

  • The colors black and white are considered the national colors of New Zealand.
  • Black symbolizes potential and creation, representing the night sky.
  • White is a symbol of peace, light, and spiritual protection.
Discover Our Gentle Creations
  • Small Business

    Kiwi living in Huntington Station, New York

  • All Natural

    Non-Toxic. Paraben Free. Chemical Free.

  • Small Batches

    We formulate and hand make all of our products in small batches from scratch.

  • Earth Friendly

    Recyclable materials. Minimize use of plastics. Reuse cardboard & paper.