Unique + Clean + Pure + Tradition

The Power of New Zealand Botanicals

Nourish + Restore + Rejuvenate + Hydrate

  • Unique

    New Zealand is home to a unique range of native plants and botanicals with potent skincare properties. We harness this to create effective, gentle & luxurious products.

  • Clean + Pure

    New Zealand is renowned for its pristine and pollution-free environment. At Pure + Kiwi, all ingredients in our products serve a purpose. We do not have any junk or fillers.

  • Tradition

    New Zealand's indigenous Māori people have a rich tradition of using natural resources for health and skincare. We celebrate this heritage by incorporating ingredients used by the Māori in our products and highlighting their traditional uses.

Botanicals Explained


A rich source of Vitamin C and E. Vitamin C, an antioxidant, helps protect the skin from oxidative stress caused by free radicals. It also plays a key role in collagen synthesis, promoting skin elasticity and firmness. Kiwi botanicals have skin-brightening properties which helps inhibit melanin production, reducing the appearance of dark circles.  Vitamin E helps protect the skin from damage. It is high in Alpha Linolenic Acid, which helps to maintain moisture preventing drying and scaling.

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Botanicals Explained


Native to New Zealand (NZ). Known as NZ's Christmas Tree because of its bright red blooms. The bark contains ellagic acid, which has antioxidant and anti-inflammatory properties. It helps to soothe, condition and calm irritated or inflamed skin. It helps address certain skin concerns related to bacteria. Used topically in traditional Māori* herbal medicine for wounds and abrasions.

*a member of the indigenous people of New Zealand.

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Botanicals Explained


Native to New Zealand (NZ). Contains myristicin and elemicin, which has anti-inflammatory properties. This helps soothe and calm irritated skin, making it beneficial for conditions which cause redness or inflammation. It has wound-healing properties that aids in regeneration of skin cells. Kawakawa also has antimicrobial and analgesic properties - helping alleviate pain or discomfort. Used topically in traditional Māori* herbal medicine for bruises, pain and dry, irritated skin.

*a member of the indigenous people of New Zealand.

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Botanicals Explained


Native to New Zealand (NZ). In the Māori language, Kowahi means yellow. It has anti-inflammatory properties, which can be beneficial for soothing and calming irritated skin. High in antioxidants that help protect the skin from oxidative stress and free radical damage. Kowhai has cleansing, moisturizing and soothing benefits. Used topically in traditional Māori* herbal medicine for itchy skin, abrasions as well as musculoskeletal aches and pains.

*a member of the indigenous people of New Zealand.

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Botanicals Explained

Manuka Honey

A super food sourced from the nectar gathered from New Zealand’s native Manuka tree. Manuka honey has antibacterial and antimicrobial properties, primarily due to the presence of a compound called methylglyoxal (MGO). This makes it effective against bacteria, including those associated with skin infections. It also attracts and retains moisture leaving the skin hydrated and supple. These qualities aid several conditions, such as eczema and dermatitis.

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Botanicals Explained

Glacial Clay

Sourced from the foothills of New Zealand's Southern Alps mountain range. Formed through the combination of ancient volcanic ash and glacial water. Glacial clay has natural detoxifying properties that may help draw out impurities, excess oil and toxins from the skin. Provides gentle exfoliation, which removes dead skin cells, helping soften skin and balance skin tone. It also has anti-inflammatory properties that can soothe and calm irritated skin. Beneficial for all skin types.

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unique + clean + pure + tradition

The Power of New Zeland Botanicals

Nourish + Restore + Rejuvenate + Hydrate