How Pure + Kiwi Began
How it began..
When I moved from New Zealand to New York, I never imagined I’d create a skincare brand inspired by my homeland’s healing botanicals. In 2016, after my daughter was born, she developed severe eczema - red, itchy, painfully dry skin. Medications helped, but I wanted something gentler that could truly comfort her skin.
I couldn’t find skincare that felt both safe and effective, so I returned to what I knew: New Zealand botanicals and barrier support. My first creation - a Manuka Honey balm - helped soothe her flare days and became our family’s go-to for irritation and everyday comfort.
That small act of love became Pure + Kiwi.
The Difference
Most skincare pushes intensity. We prioritize consistency.
We blend New Zealand botanicals with proven skin-supporting actives at sensitive-skin-friendly levels - designed to calm, repair, and rebalance without the “push through the sting” approach.
Our Calm-First Method: Gentle Cleanse → Calm → Seal
A simple routine that’s comfortable enough to stick with (because that’s how sensitive skin improves).
Our Hero Product
Our hero formula, Rescue body butter, carries the original mission: barrier-first comfort for dry, itchy, reactive skin - especially during flare days.
The Pure + Kiwi Promise: Gentle, Effective, and Safe for Sensitive Skin
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We design for “reactive skin reality”
Made for skin that overreacts - not skin that tolerates everything.
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Calm-First Method
We don’t do “more actives.” We do the right order: Gentle Cleanse → Calm → Seal
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Calming NZ Botanicals
Soothing New Zealand botanicals, science-backed actives - balanced for reactive skin.
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Barrier consistency = the real win
No strong peels or aggressive retinoids. No fragrance or essential oils.
