Our Story

Kia Ora! Hello! Meet our founder + formulator - Sonali

Welcome to Pure + Kiwi! I'm Sonali. Growing up in New Zealand, I was constantly surrounded by pure beauty and powerful native botanicals that are integral to Kiwi culture. Every product I have is a reflection of my roots, celebrating the purity and uniqueness  of New Zealand’s environment.

Our Story

How It Began..

In 2008 I moved to New York. I currently reside in Huntington Station, New York. I'm a wife and mama of two kiddos. In 2016, several months after my daughter was born- she developed severe eczema. This meant she had consistently dry, red, itchy and irritated skin.

At first we used medications - like steroids, but over time I wanted something gentle and natural for my daughter’s skin. 

Our Story

Finding a Solution!

My deep connection to New Zealand and our natural botanicals inspired me to create my own creams - with Manuka Honey.  My creams allowed me to care for my daughter’s’ skin naturally and bring her comfort and relief.  Over the years we also used my creams for diaper rash and boo-boos!

Our story

Birth of Pure + Kiwi

The effectiveness of my cream (for my daughter) inspired me to create my own skincare brand. I wanted to highlight New Zealand’s natural ingredients and bring their unique benefits to people. Every product I make is a reflection of my roots, celebrating the purity and uniquness of New Zealand’s environment.

Our body butter Rescue is based on the cream I made for my daughter! Packed with Kowhai + Manuka Honey + Colloidal Oatmeal + Shea Butter.

Discover Our Natural Creations!

Discover RESCUE - that started my journey

Intense hydration. Ideal for Eczema + Irritated Skin.