Step 2: Calm - brightens, firms, hydrates without sting or tightness.
BLOOM LIFT – Brighten + Firm Serum (Sensitive-Skin Safe)
BLOOM LIFT – Brighten + Firm Serum (Sensitive-Skin Safe)
Bloom Lift is your vitamin-C-glow made for reactive skin. It helps boost radiance and even the look of tone, soften early fine lines, and support bouncy, firmer-looking skin - without the harsh, tingly actives that can trigger sensitive or hormonal skin. Lightweight, non-sticky, and fragrance/essential-oil-free, it hydrates and calms so your skin feels comfortable, not tight.
- Best for: Dullness, uneven-looking tone, and early fine lines—when your skin can’t tolerate harsh brightening.
- Use: Apply 3-4 drops daily to clean skin (face, neck + décolletage), then moisturize.
- Typical reorder: 8–10 weeks
- Perfect pair: Revive Crème (day firmness) + Lighten Up (eye area synergy)
Made for sensitive + reactive skin
Fragrance & Essential Oil free
1-3 uses: less tight/stripped feeling. 2-4 weeks: steadier-looking skin*
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Key Premium Ingredients
Key Premium Ingredients
2% Kiwifruit Extract*
1% Kowhai Extract*
9.5% Brightening Complex: Kiwifruit Extract (Vitamin C), Niacinamide, N-Acetyl Glucosamine (NAG), Licorice root extract, Mandelic Acid
13.3% Firming Complex: Tripeptide-29, Hydration Sytem**, Mandelic Acid
8.7% Hydration System**: Glycerin, Hyaluronic acid, Aloe vera, Vanilla hydrosol
3.2% Soothing Complex: Niacinamide, Aloe vera, Turmeric root extract, Vanilla hydrosol
3.5% Antioxidant Defense: Turmeric root extract, Kiwifruit extract, Kowhai extract
*Native to New Zealand. Sourced from New Zealand.
- Kiwifruit a potent natural source of vitamin C, an antioxidant known for its skin-brightening properties. Vitamin C helps inhibit melanin production, reducing the appearance of dark circles.
- Kowhai, a native botanical of New Zealand, known for its antioxidant and antibacterial properties. It is effective in skin calming and conditioning, helping to soften and smooth the skin.
- Niacinamide (B3) aids mature and sun damaged skin by improving its texture and moisture. It also aids in reducing red blotchiness and the severity of fine lines. It stimulates collagen production and the production of ceramide.
- N-Acetyl Glucosamine (NAG) reduces hyperpigmentation, increases collagen production, moisture content and elasticity of the skin and increases the speed of wound healing. Derived from the shells of crustaceans.
- Licorice Root helps brighten and soothe skin, promoting an even and calm skin tone.
- Mandelic Acid gently exfoliates, reduces fine lines, wrinkles, and hyperpigmentation. Its antibacterial properties help manage oily, blemish-prone skin. Thanks to its larger molecular size, it penetrates the skin more slowly, making it less irritating and suitable for all skin types, including sensitive.
- Vanilla Hydrosol has calming and soothing properties, which helps alleviate dry and flaky skin. It is excellent for providing light, non-greasy hydration, making it suitable for all skin types, especially dry and sensitive skin.
- Tripeptide-29 increases collagen synthesis and repair skin. Thus promoting anti-aging benefits such as wrinkle reduction, firming and plumping. Derived from seaweed.
- Hyaluronic Acid (ULMW) a deeply penetrating form of hyaluronic acid that delivers lasting hydration beneath the skin’s surface. It helps the skin retain moisture, improving elasticity and promoting a plump, smooth, and supple appearance. This plant-derived molecule also supports collagen production to visibly reduce fine lines and dryness.
- Aloe Vera an excellent natural moisturizer, helps hydrate the skin, leaving it soft and supple. It also has cooling and anti-inflammatory properties that help reduce redness and inflammation. This is beneficial for calming irritated (acne prone) skin.
- Turmeric Root Extract contains curcumin, a powerful anti-inflammatory agent that helps reduce redness, swelling, and irritation. Curcumin is also a strong antioxidant, which helps to protect the skin from free radicals and environmental damage. It is also known for its skin-brightening properties - helping to even out skin tone and diminish dark spots
How to Use
How to Use
Cleanse with your favorite Pure + Kiwi cleanser. Apply 3-4 drops to cleansed skin. Gently massage into your face, neck and décolletage using upward strokes. Use daily. Finish with your favorite Pure + Kiwi moisturizer.
FAQ
FAQ
Is this okay for sensitive, reactive, or hormonal skin?
Yes - Bloom Lift is positioned for sensitive, reactive, or hormonal skin and is fragrance/essential-oil-free. Patch test if you’re highly reactive.
Will it feel sticky or heavy?
No - this is described as lightweight and non-sticky.
Can I use it daily?
Yes - directions recommend daily use.
What do I use it with?
Pair with Revive Crème (day firmness) and Lighten Up for the eye area.
Ingredients
Ingredients
Aqua, Vanilla Planifolia (Vanilla) Fruit Water, Glycerin (Vegetable), Niacinamide, Propanediol, N-Acetyl Glucosamine, Dimethyl Isosorbide, Sorbitan Oleate Decylglucoside Crosspolymer, Sophora Microphylla (Kowhai) Bark Extract, Actinidia Chinensis (Kiwifruit) Fruit Extract, Tripeptide-29, Sodium Hyaluronate, Isoamyl laurate, Glycyrrhiza Glabra (Licorice) Root Extract, Aloe Barbadensis Leaf Juice, Benzyl Alcohol, Tetrasodium Glutamate Diacetate, Curcuma Longa (Turmeric) Root Extract, Xanthan Gum, Acacia Senegal Gum, Benzoic Acid, Dehydroacetic Acid, Leuconostoc (Radish Root) Ferment Filtrate, Maltodextrin and Tocopherol.
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Why Pure + Kiwi works when other products don’t
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We design for “reactive skin reality”
Made for skin that overreacts - not skin that tolerates everything.
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Calm-First Method
We don’t do “more actives.” We do the right order: Cleanse Gently → Calm → Seal
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Calming NZ Botanicals
Soothing New Zealand botanicals, science-backed actives - balanced for reactive skin.
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Barrier consistency = the real win
No strong peels or aggressive retinoids. No fragrance or essential oils.
The Calm-First Method: Cleanse Gently → Calm → Seal
Stop the sting-and-start-over cycle
If your skin reacts to everything, harsh cleansers and random actives often make it worse. Pure + Kiwi helps you cleanse without stripping, calm flare-prone skin, and seal in a barrier-first routine made for sensitive, eczema- and rosacea-prone, acne-prone, and hormonally reactive skin. Our difference: consistency over intensity -New Zealand botanicals paired with proven actives in a routine your skin can actually stick with.
Small-batch care with founder-led guidance
Pure + Kiwi is personal: made with intention, with a brand voice that actually understands reactive skin. You’re not left alone after checkout - we help you use products in a way that supports your barrier and reduces flare risk.