Pure + Kiwi
LIGHTEN UP – Kiwifruit + Peptide + Coffee Eye Cream | Reduces Dark Circles for Sensitive Skin
LIGHTEN UP – Kiwifruit + Peptide + Coffee Eye Cream | Reduces Dark Circles for Sensitive Skin
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SKINCARE BENEFITS
SKINCARE BENEFITS
What does it do?
Soothe, brighten, and refresh delicate under-eye skin with this gentle, barrier-supporting eye cream designed for sensitive and reactive complexions. Formulated to calm puffiness, smooth fine lines, and visibly reduce dark circles - all without irritation.
Powered by Kojic Acid Dipalmitate, Licorice Root, and Niacinamide, it helps even skin tone and brighten dullness, while Tripeptide-29 and N-Acetyl Glucosamine boost firmness and elasticity. Coffee Seed Extract and Witch Hazel relieve tired, puffy eyes, as Hyaluronic Acid delivers deep, lasting hydration for a plump, refreshed look.
Lightweight, fragrance-free, and non-sensitizing — perfect for restoring comfort and radiance to the most delicate part of your face.
Key Premium Actives
Kiwi Seed Oil*, Coffee Seed Extract, Tripeptide-29, Kojic Acid Dipalmitate (KAD), N-Acetyl Glucosamine (NAG), Niacinamide (B3), Licorice Root Extract, Witch Hazel, Ultra Low Molecular Weight Hyaluronic Acid.
*Sourced from New Zealand.
How to Use
Apply a pea-size amount to your ring finger. Pat cream under and around each eye. It can also be applied on your upper eyelids.
Pro Tip: Apply once in the morning and again at night. Hydration and brightening benefits can be seen immediately. Improvement in firmness and hyperpigmentation can take up-to 8-12 weeks - as cell turnover typically takes 30 days.
Scent
Nutty, ripe, juicy, sweet.
Key Premium Actives: In Depth
- Kiwifruit a potent source of vitamin C, an antioxidant known for its skin-brightening properties. Vitamin C helps inhibit melanin production, reducing the appearance of dark circles.
- Coffee Seed Extract helps in reducing under-eye swelling and puffiness dark circles, and oxidative stress while improving circulation and collagen production.
- Tripeptide-29 increases collagen synthesis and repairs skin, thus promoting anti-aging benefits such as wrinkle reduction, firming and plumping. Derived from seaweed.
- Kojic Acid Dipalmitate (KAD) is a natural derivative of a fermented fungus. KAD is a derivative of Kojic Acid, which is considered to be superior to Kojic Acid in its whitening ability. KAD suppresses melanin formation, which makes it effective in whitening dark skin (such as Melasma). Its effects are boosted when used with N-Acetyl Glucosamine.
- N-Acetyl Glucosamine (NAG) reduces hyperpigmentation, increases collagen production, moisture content and elasticity of the skin and increases the speed of wound healing. Niacinamide boots its ability to reduce hyperpigmentation. Derived from the shells of crustaceans.
- Niacinamide (B3) aids mature and sun damaged skin by improving its texture and moisture. It also aids in reducing red blotchiness and the severity of fine lines. It stimulates collagen production and the production of ceramide.
- Licorice Root helps brighten and soothe skin, promoting an even and calm skin tone.
- Witch Hazel has anti-inflammatory properties, helping to reduce swelling and puffiness around the eyes.
- Ultra Low Molecular Weight Hyaluronic Acid penetrates deeper into the skin compared to standard Hyaluronic Acid. This provides deep hydration and helps the skin retain moisture, resulting in a plump and supple appearance. It also helps boost skin elasticity and collagen production, reducing the appearance of fine lines and wrinkles. Derived from plant matter.
Ingredients
Aqua, Isopropyl Myristate, Glycerin (Vegetable), Cetearyl Alcohol, Actinidia Chinensis (Kiwi) Seed Oil, Glyceryl Stearate, Niacinamide, Kojic Acid Dipalmitate, N-Acetyl Glucosamine, Tripeptide-29, Hydroxyethylcellulose, Propanediol, Glycyrrhiza Glabra (Licorice) Root Extract, Coffea Arabica (Coffee) Seed Extract, Hamamelis Virginiana (Witch Hazel) Bark/Leaf/Twig Extract, Benzyl Alcohol, Sodium Hyaluronate, Tetrasodium Glutamate Diacetate, Sodium Stearoyl Lactylate, Butylene Glycol, Mica, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid and Leuconostoc (Radish Root) Ferment Filtrate.
WHY PURE + KIWI?
WHY PURE + KIWI?
Gentle botanicals deliver powerful results
From New Zealand’s botanicals to your skin - gentle, potent, and proven. Every Pure + Kiwi formula is nature-backed, researched and tested for real results.
RECYCLING
RECYCLING
Instructions:
- Use warm water and a mild soap to rinse out any remaining product from the container.
- Components:
- Glass: place in your curbside recycling bin.
- Label: peel off to ensure the container is clean.
- Droppers + Mist Spray + Caps: place in your curbside recycling bin.
- Pumps: Most pumps are not recyclable due to mixed materials.
We strive to primarily use recyclable materials. Minimizing the use of plastics. We reuse paper + cardboard packaging materials.
SHIPPING + PRODUCTION
SHIPPING + PRODUCTION
Get FREE shipping on US orders.
Refer to our shipping policy for more information about International shipping + production time.
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The Pure + Kiwi Promise: Gentle, Effective, and Safe for Sensitive Skin
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Sensitive Skin Safe
Formulated for eczema, rosacea, and reactive skin - gentle, non-irritating, and barrier-repairing care that actually works.
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Nature & Science
New Zealand’s native plants meet clinically proven actives - bridging nature’s purity with modern results for sensitive skin.
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Founder Led
Created by a Mum to heal her daughter’s eczema - small-batch skincare built on compassion and research.
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Earth Friendly
Recyclable packaging, locally sourced ingredients, and low-waste production - clean for your skin, kind to the planet.
I have used the lighten up eye cream for about 4 months and it has helped reduce dark circles and puffiness. My under eyes look brighter and more rejuvenated. The cream goes on smoothly and absorbs easily. I have had no skin irritation. I would recommend this product!
Thank you so much for sharing your experience! We’re so happy to hear Lighten Up has helped brighten and rejuvenate your under eyes.
Our goal has always been to create gentle, effective skincare that truly delivers — especially for sensitive skin.
We appreciate you recommending it and being part of our Pure + Kiwi community!