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Pure + Kiwi

REWIND – Gentle Brightening Vitamin C Serum - For Sensitive Skin

REWIND – Gentle Brightening Vitamin C Serum - For Sensitive Skin

$39.00 USD
$35.10 USD

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SKINCARE BENEFITS

What does it do?

Reveal a brighter, more even complexion with this gentle, barrier-supporting vitamin C serum formulated for reactive and sensitive skin. Powered by Kiwifruit Extract, Resveratrol, and Licorice Root, it helps reduce dark spots, dullness, and uneven tone — all without irritation or dryness.

Infused with Niacinamide, N-Acetyl Glucosamine, and Allantoin, it strengthens the skin’s natural barrier, boosts hydration, and promotes calm, balanced radiance. The lightweight, fast-absorbing texture leaves skin visibly brighter, smoother, and more resilient with every use.

Key Premium Actives

Kiwifruit Extract*, N-Acetyl Glucosamine (NAG), Resveratrol, Licorice Root, Niacinamide (B3), Allantoin, Lavender Hydrosol, Butterfly Pea Flower.

*Sourced from New Zealand.

How to Use

Shake well. Take 4 drops of serum onto hands, rub in and pat serum onto face and neck, then smooth it outward in a circular motion.

Scent

Lavender - delicate, sweet floral, herbal, evergreen woodsy.

Key Premium Actives: In Depth

  • Kiwifruit a potent natural source of vitamin C, an antioxidant known for its skin-brightening properties. Vitamin C helps inhibit melanin production, reducing the appearance of dark circles.
  • N-Acetyl Glucosamine (NAG) reduces hyperpigmentation, increases collagen production, moisture content and elasticity of the skin and increases the speed of wound healing. Derived from the shells of crustaceans.
  • Resveratrol promotes collagen synthesis - significantly improving fine lines, wrinkles, and elasticity. Derived from yeast.
  • Licorice Root helps brighten and soothe skin, promoting an even and calm skin tone.
  • Niacinamide (B3) aids mature and sun damaged skin by improving its texture and moisture. It also aids in reducing red blotchiness and the severity of fine lines. It stimulates collagen production and the production of ceramide.
  • Allantoin helps calm irritated skin, reduce redness, and promote healing, making it ideal for sensitive or inflamed skin.
  • Lavender Hydrosol helps reduce redness and inflammation associated with conditions like acne or skin irritations. It has natural antibacterial, antiseptic and astringent properties helping to prevent bacterial growth, tighten pores and tone skin.
  • Butterfly Pea Flower contains natural pigment called anthocyanin, which has skin-brightening properties. When applied topically, it can help even out skin tone, reduce the appearance of dark spots.

Ingredients

Aqua, Glycerin (Vegetable), Niacinamide, N-Acetyl Glucosamine, Lavandula Angustifolia (Lavender) Flower Water, Sorbitan Oleate Decylglucoside Crosspolymer, Actinidia Chinensis (Kiwifruit) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Pichia (Resveratrol) Ferment Extract, Clitoria Ternatea (Butterfly Pea) Flower, Allantoin, Benzyl Alcohol, Tetrasodium Glutamate Diacetate, Xanthan Gum, Acacia Senegal Gum, Benzoic Acid, Dehydroacetic Acid, Leuconostoc (Radish Root) Ferment Filtrate and Tocopherol.

WHY PURE + KIWI?

Gentle botanicals deliver powerful results

From New Zealand’s botanicals to your skin - gentle, potent, and proven. Every Pure + Kiwi formula is nature-backed, researched and tested for real results.

RECYCLING

Instructions:

  1. Use warm water and a mild soap to rinse out any remaining product from the container.
  2. Components:
  • Glass: place in your curbside recycling bin.
  • Label: peel off to ensure the container is clean.
  • Droppers + Mist Spray + Caps: place in your curbside recycling bin.
  • Pumps: Most pumps are not recyclable due to mixed materials.

We strive to primarily use recyclable materials. Minimizing the use of plastics. We reuse paper + cardboard packaging materials.

SHIPPING + PRODUCTION

Get FREE shipping on US orders.

Refer to our shipping policy for more information about International shipping + production time.

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The Pure + Kiwi Promise: Gentle, Effective, and Safe for Sensitive Skin

  • Sensitive Skin Safe

    Formulated for eczema, rosacea, and reactive skin - gentle, non-irritating, and barrier-repairing care that actually works.

  • Nature & Science

    New Zealand’s native plants meet clinically proven actives - bridging nature’s purity with modern results for sensitive skin.

  • Founder Led

    Created by a Mum to heal her daughter’s eczema - small-batch skincare built on compassion and research.

  • Earth Friendly

    Recyclable packaging, locally sourced ingredients, and low-waste production - clean for your skin, kind to the planet.

Customer Reviews

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Rosemarie Patterson
Clean and effective skin care !

After extensive research, I discovered the toxic chemicals I had been using on my skin and switched to all non-toxic ones over 15 years ago. I have tried many and recently found Pure Kiwi at my local Farmers Market . Sonali was very informative on the ingredients and their effectiveness. I bought several products including the Vitamin C Brightening Serum. It is wonderful - goes on well and is not sticky. Highly recommend all these products! Thank you Sonali for all your help.

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We’re so happy you’re loving your Pure + Kiwi products!
Our Vitamin C Brightening Serum (Rewind) was made to deliver results without irritation — bright, smooth skin powered by New Zealand botanicals.
Thank you for supporting small-batch skincare and sharing your experience — it truly helps others discover gentle, non-toxic alternatives that work!