Over the past several weeks, I’ve been quietly reimagining and refocusing Pure + Kiwi - ensuring that our story, values, and purpose shine through in every single product.
Pure + Kiwi began from a deeply personal place. When my daughter developed severe eczema, I couldn’t find skincare gentle enough for her delicate skin. So, I turned to my New Zealand roots - crafting a simple Manuka Honey cream using nature’s healing botanicals to soothe and restore her skin.
That moment became the heart of Pure + Kiwi.
Today, our purpose remains the same: To create gentle, non-irritating skincare that restores balance and comfort to sensitive, reactive, and eczema-prone skin - powered by nature, backed by care.
💧 What’s New at Pure + Kiwi
We’ve refined our collection to better support every type of sensitive skin - from eczema and rosacea to hormonal, urban-stressed, and even men’s post-shave sensitivity.
🌸 Smarter, Multifunctional Formulas
Some products have been thoughtfully merged to deliver more benefits in one step.
Example: Rewind Serum (Vitamin C) and with Blossom Serum (firming) have been combined - enriched with Kiwifruit, Licorice Root, Kowhai and Peptides for a radiant, even complexion - that's safe for sensitive skin.
➡️ Shop Our New Serum - BLOOM LIFT →
🧴 Right-Sized Treatments
Some products now come in smaller sizes for targeted, 2–3-times-a-week use - making them easier to use and more affordable.
Example: AHA! - our gentle exfoliating cleanser - is now 2 oz instead of 4 oz, reflecting real-life use while offering the same glow-boosting results.
🌿 New Additions Coming Soon
Innovative formulas focused on hormonal balance, barrier repair, and pollution defense — designed to bring calm, strength, and glow back to delicate skin.
Introducing the Men’s Calm Kit ➡️ Coming Soon!
Our newest addition, the Men’s Calm Kit, is a streamlined 3-step routine designed to soothe post-shave irritation, redness, and dryness.
Powered by Kawakawa, Oat, and Green Tea, it delivers instant calm and long-term barrier strength — perfect for men who want results without complication.
Discovery Sets ➡️ Coming Soon!
We’ll be introducing new Discovery Sets — smaller, sample-sized versions of our bestsellers so you can experience results before committing to full size.
🌏 What’s Next
We’re exploring eco-conscious packaging with printed ingredient and usage details — allowing our jars to stay minimal, elegant, and sustainable.
As part of this transition, select current products will soon be discounted 20% to make room for what’s next.
If you have any questions, feel free to reach out - I love hearing from our community.
💚 Thank You
Pure + Kiwi has always been about gentle, effective care that truly supports sensitive skin - and this refreshed direction reflects that more than ever.
Thank you for being part of this journey and for trusting me with your skin. Your continued support allows me to create products that comfort, protect, and restore - naturally, thoughtfully, and with heart.
With gratitude,
Sonali
Founder, Pure + Kiwi 💚