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Pure + Kiwi

LIGHTEN UP - Brighten Cream - Kiwifruit + Kojic + Bakuchiol + Licorice Root

LIGHTEN UP - Brighten Cream - Kiwifruit + Kojic + Bakuchiol + Licorice Root

Regular price $39.00 USD
Regular price Sale price $39.00 USD
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What does it do?

Minimize dark circles, dark spots, hyperpigmentation with our brightening cream: Lighten Up, a luxurious blend handcrafted with Kiwifruit + Kojic + Bakuchiol + Licorice Root + Witch Hazel. These potent natural actives work together to boost radiance and brightness by suppressing melanin formation and reducing skin discoloration and puffiness. Ideal for face, neck, chest and targeted areas (such as acne scars).

Target Concerns

  • Dark Circles
  • Hyperpigmentation
  • Discoloration
  • Melasma
  • Puffiness
  • Uneven Skin Tone
  • Acne Dark Spots
  • Dullness
  • Loss of Firmness
  • Dryness
  • Anti-aging


Nutty, ripe, juicy, sweet.


NET WT 0.7OZ (20G) | 1OZ glass jar

Key Premium Actives

Our brightening cream harnesses the power of New Zealand's "Kiwifruit", a potent source of vitamin C, an antioxidant known for its skin-brightening properties. Vitamin C helps inhibit melanin production, reducing the appearance of dark circles. "Kojic Acid Dipalmitate" suppresses melanin formation, which makes it effective in whitening dark skin (such as Melasma). Its effects are boosted when used with "N-Acetyl Glucosamine (NAG)". NAG reduces hyperpigmentation, increases collagen production, moisture content and elasticity of the skin and increases the speed of wound healing. Niacinamide boots its ability to reduce hyperpigmentation. "Bakuchi Oil" contains a Bakuchiol content of 9 - 10%. Bakuchiol, natural alternative to retinol, improves skin tone, elasticity and firmness, increasing radiance and brightness. "Niacinamide (B3)" aids mature and sun damaged skin by improving its texture and moisture. It also aids in reducing red blotchiness and the severity of fine lines. It stimulates collagen production and the production of ceramide. "Licorice Root" helps brighten and soothe skin, promoting an even and calm skin tone. "Witch Hazel" has anti-inflammatory properties, helping to reduce swelling and puffiness around the eyes. "Hyaluronic Acid" provides deep hydration and helping the skin retain moisture, resulting in a plump and supple appearance. It helps to improve skin elasticity, reducing the appearance of fine lines and wrinkles. Its gentle, non-irritating nature makes hyaluronic acid suitable for all skin types, including sensitive and acne-prone skin, providing soothing effects and reducing redness. "Aloe Vera", is an excellent natural moisturizer, helps hydrate the skin, leaving it soft and supple. It also has cooling and anti-inflammatory properties that help reduce redness and inflammation. This is beneficial for calming irritated (acne prone) skin.

Elevate your beauty routine with Lighten Up - your anti-aging secret to refreshed and more luminous eyes.

How to Use

Apply a pea-size amount to your ring finger. Then pat cream from the inner corner underneath your eye to your brow bone. Tip: Apply once in the morning and again at night. Hydration and brightening benefits can be seen immediately. Improvement in firmness and hyperpigmentation can take up-to 8-12 weeks - as cell turnover typically takes 30 days.


Aqua, Mangifera Indica (Mango) Seed Butter, Sunflower (Helianthus Annuus) Seed Oil, Isopropyl Myristate, Behentrimonium Methosulfate, Cetyl Alcohol,Glycerin (Vegetable), Niacinamide, Actinidia Chinensis (Kiwi) Seed Oil, Psoralea Corylifolia (Bakuchi) Seed Oil, Kojic Acid Dipalmitate, Sorbitan Oleate Decylglucoside Crosspolymer, N-Acetyl Glucosamine, Hamamelis Virginiana (Witch Hazel) Bark/Leaf/Twig, Cetearyl Alcohol, Glycyrrhiza Glabra (Licorice) Root Extract, Benzyl Alcohol, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice, Mica, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid and Maltodextrin.

Why Pure + Kiwi?

We harness New Zealand's unique botanicals and science to create effective, gentle and luxurious skincare.

Similar to New Zealand's clean environment, our products are without junk or fillers. Thus, our formulations are pure - meaning each ingredient serves a purpose.

Pure + Kiwi celebrates tradition by incorporating ingredients used in Māori* herbal medicine.

*a member of the indigenous people of New Zealand.

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Note: Pure + Kiwi's products are naturally colored - thus the color may vary from batch to batch. Colors may fade over time - this is normal and does not effect its quality or effectiveness.

Handmade | Clean Beauty | Small Batch | Non-Toxic | Cruelty-free | Chemical-free | Sustainable | Eco-friendly | Natural Botanicals

Shipping + Production Time

Refer to our shipping policy for more information about USA + International shipping + production time.

We offer local delivery! Drop off orders directly to customers in the area.

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  • Handmade + Small Batch

    We formulate and make all of our products in small batches from scratch.

  • Non-Toxic

    Pure ingredients. No junk. No fillers. Paraben free.

  • Earth Friendly

    Recyclable materials. Minimize use of plastics. Reuse cardboard & paper.

Customer Reviews

Based on 1 review
Lighten Up Eye Cream

I have used the lighten up eye cream for about 4 months and it has helped reduce dark circles and puffiness. My under eyes look brighter and more rejuvenated. The cream goes on smoothly and absorbs easily. I have had no skin irritation. I would recommend this product!